One of the biggest changes in the move from the bulky cathode ray tube to the flat screen televisions that are ubiquitous in our homes is the rapid increase in size that TVs have grown to. Years ago, we could only dream of having a 70″ TV in our front rooms, and any CRT device that as manufactured that size would be huge and bulky; however, with the rise of the flatscreen TV like LCD and plasma technologies, TVs have grown innumerably, with many homes now sporting TVs even larger than this.
And entertainment is not the only use for LCD screens as the burgeoning digital signage market now accounts for a large proportion of LCD TVs sold worldwide.
Outdoor digital signage is a large part of this market and employs the same technology but until now has struggled to adopt the large sized LCDs into the outdoor advertising arena.
The problem with using large sized screens in outdoor areas has always been the need to protect the screens. There are two methods to do this. Firstly, you can use an outdoor screen. These are expensive and are only manufactured in certain sizes – few are designed on the same scale as standard LCDs that are now regularly manufactured past 60″.
The other option is to use a standard commercial grade screen in an LCD enclosure. Traditionally these digital outdoor signage enclosures were only designed for the most popular LCD sizes: 32″, 26″, 42″ and 46″. However, due to the increasing size of screens commonly deployed in digital signage – much larger, 60″, 70″ and even 80″+ LCD enclosures are now available.
These large sized outdoor LCD enclosures allow much larger devices to be installed in outdoor locations making the digital outdoor signage more noticeable and effective.